|Now your business can benefit from email marketing
- without breaking the law!
Everybody hates spam. It is good news that at last progress is
being made to make it illegal. In the U.S. the CAN-SPAM Act establishes requirements for those who send commercial email and spells out penalties for spammers if they violate the law. Similarly in the European Union a 2003 directive made it illegal to send spam email.
However legislators have yet to agree
on a definition of spam. This makes the situation deeply confusing
to the legitimate business owner simply wishing to take advantage
of email marketing. The worry is how can you you be sure that
your email newsletter or promotion does not break the law? Fortunately
there IS a simple solution, and opt-in-buddy provides an easy,
affordable way to achieve it.
|At what point does your well-intentioned email
marketing campaign cross the line and become "spam"?
You might think that only pornography, "get rich quick schemes"
and other junk count as spam. Surely it must be OK to buy email addresses
from list brokers and send out promotional material regularly!
It is true that some of the new legislation coming through
supports this view. Providing the content of your emails is not offensive,
providing you offer an effective "opt-out" procedure, and
providing you do not try to conceal your identity, you may get away
with it. However you will be 'sailing very close to the wind'!
This is because there is now growing support for the principle of
"opt-in" as the only acceptable standard for email
This is not just an ethical standard but is becoming
more and more a legal requirement.
|Opt-in email marketing is the only sure way to
stay legal AND retain the goodwill of your customers
Of course permission based marketing is not just about staying
legal - it is about building a good relationship with your customer.
With opt-in-buddy you can use your web site to grow your mailing
list. And the great benefit is that you do it in a way that builds
trust with your customers by demonstrating to them that you care
for and respect their privacy.
Take the recommended "double opt-in" mode for example.
Here your customer joins your mailing list with a simple sign-up
form. Opt-in-buddy then sends the new subscriber an email with a
special "one click" link to confirm their subscription
(you are able to customize this email). Once the subscription is
confirmed you have a record of the date, time, IP address, name and
email address of the subscriber. By having a detailed opt-in record
such as this you have achieved verifiable opt-in, and so you
satisfy the requirements of any current or future legislation.
This procedure does not in any way inconvenience your customer.
On the contrary the impression will be one of a personal and extremely
efficient service that is working to the highest standards possible!
What better way to build customer goodwill? And what better way to
ensure that when you do send your promotional emails, your subscriber
will remember who you are and will NOT just consign your messages
to the trash bin!
|Opt-in buddy comes fully configured and ready to
use with just a few lines of copy 'n paste code to add to your web
soon as you sign up for your opt-in-buddy account you
can be up and running. All you need do is copy and paste
the code for the regular opt-in-buddy button (the button
shown on the right) into your web pages. There is nothing
to install on your server or on your computer.
Once you're started you may prefer to choose a different button
design from our extensive library. In fact it's easy to use a button
you have made yourself and hook it up to opt-in-buddy's functionality.
|Choose between three alternative opt-in procedures...
Opt-in-buddy can work for you in three ways. There is single
opt-in with confirmation, and double
opt-in. Many email marketing experts and anti-spam campaigners
recommend double opt-in as the most effective method of establishing
permission and trust.
"Because of the spam crisis, I am in the process
of changing over my subscription systems to double-opt in (requiring
a positive confirmation e-mail or hyperlink confirmation)"
Dr. Ralph F. Wilson,
"The Golden Rule is: Never buy email addresses from another company. No legitimate
company will ever sell you a list of 'opt-in' email addresses. Anyone selling you lists of email addresses
is very simply a spam outfit. Many spam outfits offer lists of 'opt-in' email addresses for sale. If
you have been sold a list of email addresses which the seller promises are "opt-in", you have
The Spamhaus Project
"The European Commission today fleshed out plans
to fight spam... With a limited exception covering existing
customer relationships, this directive states that email marketing
is allowed only with prior consent. This 'opt-in' regime covers
both email and SMS messages received on any mobile or fixed
terminal. Member States can also ban unsolicited commercial
emails to businesses."
Register July 15 2003
|Opt-in-buddy costs just $14.95
per year. Sign up now
for your FREE 14 day trial!